On 1 October 2024, Ekomenu launches her digital Food for Health lifestyle program under the brand ‘voeljelekker’ direct-to-consumer and in collaboration with health care providers and corporates. It runs in our new Voeljelekker app that people can sign up to via www.voeljelekker.be (possible via a subscription model or in a program including coach).
 
With our b-to-b partners and health care partners, Ekomenu offers 6- and 12-week lifestyle programs focused on prevention, weight loss and diabetes. The programs are covered by the health insurance. Otherwise than in business-to-business programs (e.g. KLM) and health care programs (Achmea Zilveren Kruis) the direct-to-consumer app has a subscription model on a monthly basis.
 
Ekomenu’s brand Voeljelekker is focused on people with a wish or need to improve their food behavior and to discover the food menu that fits their needs, goals and beliefs. The Voeljelekker app contains 2500 seasonal dinner, lunch and breakfast recipes and fits in 14 different lifestyle menus. For each of these menus there are year-round weekly new recipes changing with the seasons (NW Europe). The recipes contain a high amount of vegetables (+50% compared to national guidelines), pure ingredients, no or low processed foods, high amount of fibre, no added sugar and they fit within an average monthly food budget.

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The ingredients can be ordered via Ekomenu, or bought in your local favourite supermarket.
 
The core approach of Ekomenu is building small new routines with recipes, stories, challenges and video’s. If desired, a food coach is available to support the participants. The program is based primarily on food with movement and relaxation as supporting pillars. Our research with TNO, Leiden University Medical Centre, HAGA, Roche and Ekomenu showed that changing the food menu has 2-3 times more impact on lower glucose levels that sport in case of type 2 diabetes. Ekomenu Voeljelekker works closely together with Vivica.


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Partner in health sustainability 
Ekomenu focuses on healthier lifestyles and a sustainable food chain. To accelerate these goals, the we want to collaborate with various companies and parties. Contact me if interested: Jack Stroeken - founder/CEO jstroeken@ekomenu.be

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